Pop of Color to Your Style

Pop of Color to Your Style

Satchels, shoulder bags, hobo, messengers, clutches; which ever style you adore, we the fashion obsessed gals know very well that a purse can make an outfit. If we are going to have an amazing arm accessory, lets make it fun and colorful. Unleash all the shades of pinks, blues, greens, and so on, bring the colors of the rainbow to complete your outfit and add a splash of vibrancy to your everyday closet. I understand that the all black head to toe outfits are always so chic and flattering, but to complete your look, don’t forget to add that extra pop of color. We will always love the neutral comfort color purses, however let’s be adventurous and explore the magnificent world of colorful arm candy, you’ll thank me later!


[Sydney Leather Crossbody]

[Vera Frame Clutch]

[Mini Le Pliage Bag]

[Fossil Sydney]

[Mini Duffle]

[Zoey Crossbody]

It’s Your Turn:  What’s your favorite pop of color for your handbag? Share with us in the comments below!

It’s Coming…

Menswear-Banner-1If you’d like to be the first to find out when registration for the Menswear Basics Boot Camp opens, get on the list HERE.

Do you need more of this?

Do you need more of this?

I hadn’t planned to share any more sneak peek content from the Rediscover Me Challenge  but this is just too important not to share.  Don’t worry, I’ll be back to my regularly scheduled fashion and beauty talk next week but I truly believe that pretty starts on the inside, and that’s what this challenge is all about.

Women who’ve already signed up for the challenge have started to tell us their stories in our closed Facebook group.  One common theme is many of them are in need of more “me time” and better self-care.

Today’s excerpt from day three of the Rediscover Me 28 Day Challenge focuses on just that.

As women, we are wired to put others first, which leaves us depleted and in need of recharging our own batteries. It’s just like the oxygen mask announcement on the plane – secure your own mask first, then help others. If we don’t have our own mask secured with life-giving oxygen, then we are useless to others. Unfortunately many of us are walking around with empty tanks, in need of refilling.

Today’s goal setting exercise will be geared toward recharging ourselves.

Not only is self-care a crucial component of this but we all know that the way we look absolutely is a direct correlation to the way we feel. If there’s anything I’ve learned both in my personal experience and through hosting GYPO Style Challenges, it’s that a woman’s confidence climbs when she feels good about how she looks. Myself included.

So, let’s talk about some self-care/appearance goals. When I mention this, what pops up for you immediately? What do you intuitively feel like you need most of all? Trust your intuition, your gut KNOWS what your mind and body need most of all.

If you’re drawing a blank don’t worry I’ve included a list of some self-care/appearance goals below to get you started.


  • Stop saying yes to more than you can do.
  • Read just for the fun of it.
  • Take a 20 minute nap daily.
  • Get a makeover.
  • Get in the practice of asking for what I need from others.
  • Change hairstyle or color.
  • Try out some new bath or body products.
  • Whiten teeth.
  • Get a massage.
  • Get a manicure and/or pedicure.
  • Have eyebrows professionally waxed and shaped.
  • Take yoga.
  • Wear sunscreen daily.
  • Tighten and tone up with exercise.
  • Lose or gain ____ lbs.
  • Keep a gratitude journal.
  • Make simplification an overall theme for the year.
  • Remove unflattering clothes from wardrobe.
  • Set aside more “me” time each day or week.
  • Take a bubble bath.
  • Drink at least 8 glasses of water per day.
  • Define what balance means to you.
  • Plan and schedule a vacation.
  • Go outside for an hour each day.
  • Get cosmetic procedures done (Botox, fillers or surgery).
  • Get a photofacial.
  • Find skin care products that work for me.
  • Find flattering makeup.


It’s Your Turn:  Print off the self-care/appearance goals worksheet above. Define three-five goals that matter most to you. Using the goals formula that I provided on day one of this challenge write out your goal, your why, your how and your “as if” for each of your self-care goals.


P.S.   If you enjoyed the sample content from this challenge, then you’ll love 28 days of focusing on what matters most to you.  Sign up for the Rediscover Me Challenge HERE!

Naturally Pretty Everyday Eye Makeup Tutorial

Naturally Pretty Everyday Eye Makeup Tutorial

I couldn’t possibly be more honored or excited to be the IT Cosmetics Blogger of the Month for November.  I love everything that IT Cosmetics stands for – creating clinically proven, innovative beauty products with skin loving ingredients to provide you with serious beauty solutions designed to give you the power to look and feel your most beautiful!

This month, I created a beauty tutorial featured on their Facebook page.  It’s my Naturally Pretty Everyday Eye Makeup featuring some of my favorite IT Cosmetics products.

Here’s an accompanying video tutorial with application techniques.


 Bye Bye Under Eye™ Anti-Aging Concealer

Bye Bye Lid Lines™ Primer

Naturally Pretty Eyeshadow Trio in Pretty in Nudes

Tightline™ Full Lash Length Mascara Primer

Tightline Full Lash Length Black Mascara Primer

Your Brows but Better™ Skinny Pencil

CC+ Lip Serum in Under the Mistletoe

This set makes an awesome stocking stuffer!

It’s Your Turn:  What’s your favorite IT Cosmetics product?  Share it in the comments!


Registration for the Winter/Holiday Style Me Pretty Challenge is open through Thursday.  Sign up now for the lowest rate and get your winter wardrobe shopping list plus 21 days of cozy outfits and dressy holiday party looks.  Get more info and sign up HERE.

Sharing Your Stories

Sharing Your Stories

Style challenges change lives.

When I ask for feedback from challengers, this is the one thing that I hear over and over again.  Many of the women who participate in these challenges have life changing experiences.

It’s something that’s hard to explain to someone who hasn’t been through one.  How could a shopping list with 21 days of outfits really change someone’s life?

Because it’s not about the shopping list or outfits, it’s about so much more.

When I did the first Style Me Pretty Challenge earlier this year, it was to provide a way to make a personal stylist affordable to every woman.  My goal is for all of us to feel pretty every day.

What I didn’t realize is that it would lead to so much more.

These women find something that a lot of them thought they had lost.  They find confidence, better self-esteem, improved health and relationships and lasting friendships with a tribe of other women just like them.

And no, I’m not giving myself credit in any way.  These women are the ones doing all of the work.

Because it’s so hard for me to put into words, I thought I’d share some stories and confident, smiling faces from the Fall Style Me Pretty Challenge with you today.

“As a first-time participant in the Style Me Pretty Challenge, let me just say that it has definitely had a positive impact on me.  I feel much more confident in knowing how to incorporate colors and patterns in my wardrobe and am learning to step out of my comfort zone and try something new that I may not have worn before!  The positive comments, compliments, and encouragement from fellow challengers is so uplifting ~ you ladies really know how to make a girl feel good about herself!  Best of all, knowing ahead of time what to wear the next day is such a time saver!  Thanks so much for sharing your knowledge with us and helping me gain some much needed self confidence!” – Jill E.

“I’m currently living the dream…I’m a new mom to a 16 month old little girl and married to a wonderful man (he’s younger to boot!)  I work from home 50+ hours a week, so it’s easy to get stuck in a rut of t-shirts and sweats, because I really have no where to go and no one else is going to see me.  I recently gave up on the idea that I was ever going to fit back in to my pre-baby clothes, coming to the realization that our bodies are just different after giving birth.  So, hesitantly, I threw out nearly everything in my closet with the mindset that I will embrace this new body and start shopping for my body today, not my body 2 years ago.  My dearest friend told me about you and this style challenge, so I jumped at the chance to join.  It sure has been a fun experience.  I can absolutely say that it has changed my life for the better.  I feel better because I know I look better, and that goes a long way each and every day, both professionally and personally.  I get compliments every time I step out of the house, and of course my husband loves the new looks.  I didn’t realize how my dressing down every day was affecting him as well. What’s so great about this challenge is how easy you make it for us newbies, and then the Facebook group just lets women empower each other with compliments, advice, etc.  It goes way beyond clothes! Thank you for what you are doing!  You are touching thousands of women in ways I bet you had never considered. Keep on rockin’ it!” – Becky W.

“As a busy stay at home mom of three, fashion hasn’t been my priority since my first child was born almost 7 years ago.  I have literally gained and lost 140 lbs over the course of three pregnancies and now that I am finally back at my goal weight, it felt so awesome to go shopping again!  With Alison’s list in my hands, I went on a shopping marathon and I have been so pleased with my purchases.  It feels amazing to have my outfits picked out for me the night before.  No more staying in my PJs all day or wearing my yoga pants for the 99th time.  It is hard to be in a bad mood when you are in a fabulous outfit!  It may seem silly, but this challenge has given my self esteem a big boost and as a result, I am nicer to everyone around me.  Thank you Alison!” – Sheryl J.
“I’m not sure where to start but I think it is best to begin with the shopping list. This tool has changed the way I shop. Instead of wandering aimlessly through the mall trying to find what is in style, I now have a guide for both the season and what is in style. Next would be the daily outfits. In the beginning, I thought I had to mirror them exactly. After the Facebook group began posting, I realized I feel better about myself and my outfit when I tailor it to my colors and body shape. However, the basic principle is provided for me to have a visual idea of what I’m trying to put together. Lastly would be how my confidence has grown to try things that are outside my comfort zone and embrace the tall person I am today. With this knowledge, I’ve been able to adapt my outfits using things I pin on Pinterest as well. I’m so happy that I stumbled across your blog. It has been such an inspiration for me and I thank you from the bottom of my heart!” – Bonnie B.

“After the birth of my second child I have lived in yoga pants and my hair in a pony. He is two now, but is a horrible sleeper, up at all hours every night. I am always exhausted and unmotivated to take care of myself. Your challenge has kicked my butt into getting dressed for the day and having a routine for ME! I may not do anything outside of the house, but I feel like I get more accomplished around the house when I am put together!” – Jessica D.


“Thank you for giving me some direction and guidance for it has helped me take more interest in making me be the best all around me that I can possibly be.”  – Deeanne P.

fall-challenge-week-3-6Thank you for making getting dressed in the morning fun again…like the movie Groundhog Day, I feel like every morning is the first day of school and I am excited about all of the new ways I have to wear my clothes!! The best part of the challenges for me has been the ease with which I am able to create my own outfits and get dressed for almost any activity.  BC (in this case)=Before Challenge, I would stand in my closet and look at all of my clothes but not be able to figure out what to wear. Now, no matter the season, the weather or the occasion, I feel like I have the pieces to (pack and) put together appropriate outfits.  I no longer wonder if what I am wearing is age appropriate because I feel comfortable and confident in every challenge outfit.  Sure, some of the pieces are a step or two out of my comfort zone but that’s what makes these challenges great.  They CHALLENGE YOU!  They challenge you to try something new, to use the essential pieces in outfits you adapt to fit your lifestyle. Since my retirement, I have been rediscovering myself from the inside out…BUT I have also been rediscovering myself from the outside in!” – Leslie C.


This fall challenge has been so good for me, I’m learning so much about putting outfits together, but the best part to me has been the support from other women!  Women can be hard on each other!  But this group of women is just fabulous and so sweet in offering suggestions and help in such a lovely way!  My husband has had a blast taking my picture and seeing what I’m going to put together each day!  Young moms at church say “I hope I look like you do when I’m your age!”  And, that is such a nice feeling.” – Susie B.

“This Challenge has been exactly what I needed! Fashion has never been my thing. My focus has always been my kids and husband and house decorating.  Shopping for clothes was something I dreaded and only looked for something new for Holidays or a special occasion and my wardrobe reflected that. Now, I love shopping for clothes because I know what I’m looking for and this casual chic style is spot on for me. 🙂 Thank you so much Alison for giving me the ability to feel confident again!” – Sandi M.


“Thank you for the time and effort you have invested in creating stylish, casual outfits that can be worn by women of any shape, size or age! I’ve been feeling the need and on the lookout for something such as your Style Challenges for years and am so happy I found out about them in time to join the Fall Challenge. I’ve learned so much during this Fall Challenge. I’ve learned some fashion rules to follow (leopard is a neutral and goes with anything) and some fashion rules to break (It doesn’t have to “match”, it just has to “go”). I have found the most interesting thing though, is the word CHALLENGE. It is truly a challenge to trust someone else with what we are going to wear every day! There have been days when I didn’t think a particular outfit was going to look good on me, but I challenged myself to put it on and take a picture anyway. There have been other days when I didn’t think I had the right components to complete an outfit. But I challenged myself to take a second look at my Challenge pieces, scour my closet, and be persistent until I found a combination that fit the guidelines of the day and that I felt comfortable in. In both instances, I ended up discovering a new way of dressing that suited my taste, and made me feel up to date. Whereas, if I would have not trusted your judgment and challenged myself to see each day’s outfit through to completion, I would be stuck in my old wardrobe rut, growing frumpier and frumpier with each passing year. One day it occurred to me that this challenge is a good life lesson to not be prideful and think we know what is best for ourselves, but to humble ourselves, and admit that we could use some help. If we would always be as open to suggestions as we have been during this Challenge, our lives would be so much richer and fuller and more vibrant in every area! Thank you once again for everything!”- Nancy C.


“You have made my mornings much less stressful, and I feel better about myself because I know I look better (than I would have otherwise)! The shopping wasn’t too much, and I had a number of things on the list anyway. The bonus is that my husband (who always would say he didn’t care what I wore) has been telling me how sexy I look! Definitely worth $30 to you for that! Thank you so much!” – Alyssa W.

“I am a busy 30-something mom with two year old twin girls and I also own a financial planning company with my husband.  It has been a tremendous help for me to plan my outfits the night before and to see ideas for mix-and-matching to get more mileage out of clothes I already own.  I tend to wear things just as they are displayed in stores when I purchase them and don’t take the time to think of other styling options.  I was amazed at how many of the items in your challenges I already owned, but had never realized how many ways they could be styled!  Thank you so much for all that you do!” – Jessica H.fall-challenge-week-3-10

“When I got married I was a size 2 I am now a size 8.  I am 5ft 2 inches.  As you can imagine my self-confidence is almost nonexistent.  After being told for 25 years that no one else would ever want me …I believe it.  I have no idea how to dress my bigger size and I stumbled upon your blog and love to see the basics and how to put all of this together.  I am learning!  Being a single mom of a college student I do not have a huge clothing budget and the fact that some of these things are not expensive is awesome!!   I thought I was too old for riding boots and for leggings…..and still haven’t worn them but I have to admit I have bought them. Thank you!! THANK YOU! I look forward to your email and will be lost without it!” – Name Withheld

I am truly, truly BLESSED to be a small part of this and humbled beyond belief.  Thank you all for sharing your stories with me!

This time around we got together around the country for a few GYPO GNO’s – Get Your Pretty On Girls’ Nights Out!
fall-challenge-week-3-GNO fall-challenge-week-3-GNO-2 fall-challenge-week-3-GNO03
We also had the cutest mother/daughter duo join us to give us their spin on the daily outfits.

Pretty-Strong-LogoI’m excited to share with you a new program at Get Your Pretty On that allows me to give back a small portion of the blessings in my life.  There’s quite possibly no harder time to feel pretty than when undergoing cancer treatment.  That’s why I’m thrilled to introduce the Pretty Strong program.  Pretty Strong is for women currently undergoing or who have recently completed cancer treatment.  It’s a way to make their lives a little easier by providing a complimentary Style Me Pretty Challenge.  Pretty Strong members also receive other special membership benefits.  You can learn more about the program and apply at this link.

over-40-challenge-FB-bannerIf you’ve never tried a challenge and would love to see what it’s all about, it’s not too late to join Build Your Wardrobe Basics, a special collaboration I’m doing with Cyndi Spivey.  The shopping list went out this morning and late registration is now open.  Sign up now to get your shopping list immediately and start shopping this weekend.  Cyndi and I would love to have you join us!

Julie Bowen Shares Her Beauty and Style Secrets

Julie Bowen Shares Her Beauty and Style Secrets

Hey pretties! I recently had the opportunity to pick the brain of one of my favorite actresses, the fabulous Julie Bowen.  You probably already know Julie as the perfectly imperfect mom Claire Dunphy from ABC’s Modern Family.  But she is also one of the faces of Neutrogena and joined me via Skype to share some of her juiciest beauty and style secrets with us.

In our interview, Julie spilled her secret to younger looking hands (which I immediately stole!), talked skin care for women over 40, shared her must-have beauty products, explained to me why she refers to her everyday style as “Derelicte” (Zoolander fans rejoice!) and much, much more.  Tune in to check out our full interview below.

It’s Your Turn:  What was your favorite tip that Julie shared?  Tell me in the comments!


Speaking of makeup, have you girls tried 3D fiber mascara yet?  My friend Nicole sells Younique products and she recently got me hooked on their Moodstruck 3D Fiber Lashes.  When she asked me to try it, I turned her down at first because I have really sensitive eyes and can only wear certain brands of mascara.  The cool thing is you apply the 3D fibers over your regular mascara so they don’t irritate my eyes at all.  They add tons of thickness to my natural lashes.  Now I’m wearing them every day, even when I don’t leave the house!

Here’s a picture of Nicole wearing the 3D fiber mascara on one of her eyes.  Big difference!  P.S.  Isn’t she gorgeous? Nicole is giving away a starter set of Moodstruck 3D Fiber Mascara (a $29 value) to one lucky GYPO girl.  Just pick one of the ways to enter below.  A winner will be drawn next Wednesday.
a Rafflecopter giveaway

Registration for the Build Your Wardrobe Basics Challenge closes tomorrow night!  Cyndi and I would love to have you join us to build your capsule wardrobe and 21 days of outfits perfect for just about any occasion.   Sign up and get more information HERE.


It’s the day of the week at GYPO where we celebrate what makes us feel pretty. Whether it’s a new outfit, hairstyle, or makeup, the I Feel Pretty link up is about anything and everything that makes your life prettier. Even if you’re not a blogger, you can still play along. Just tell us what made you feel pretty this week in the comments!

There are just a few simple rules:

1. Follow GYPO. (Bloglovin‘, Facebook, Twitter, Instagram or Pinterest)

2. Link up your pretty post.

3. Link back to my blog (using the button above or your own link).

4. Visit other pretties.

That’s it, now go have some fun!