April 6, 2015 - Hair and Beauty, Skin Care

Anti-aging Skincare Tips for Faces Over 40

over-40-skincare-tips Do you remember your 20-something skin? I do, and boy would I give anything to go back and appreciate it more. Great skin was easy; I just rolled out of bed (with very little sleep, I might add), washed my face and put on a little makeup. My skin tone was so even that I didn’t even wear foundation back then! Sadly, I didn’t wear sunscreen either and if I’m being totally honest, I spent more time in tanning beds in college than I want to admit.
Now that I’m over 40, that 20-something skin is long gone and my skincare routine has had to change drastically to keep up. I moisturize a lot more, wear sunscreen every day and exfoliate at least once a week to encourage cell turnover. But most of all, the need for great anti-aging skincare products is of utmost importance now.

I want products that do more than just protect my skin but also reverse the signs of aging. More than 40 years of environmental factors takes its toll. When I’m researching and shopping for new skincare lines to try, I look for those that help reverse the signs of damage. Elizabeth Arden PREVAGE® is one of them.

PREVAGE® Anti-aging Daily Serum is clinically proven to reduce the appearance of lines, wrinkles, sun damage and uneven skin texture, which are some of my biggest skin issues at this stage in life. It also helps reverse the signs of environmental damage, the #1 cause of aging skin.* You know how good antioxidants are for you, right? PREVAGE® is formulated with Idebenone, a powerful antioxidant that fights environmental threats including pollution, UV rays, and smoke. If you’re looking for an alternative to professional procedures, PREVAGE® anti-aging skincare solutions offers it by helping to give skin a smoother, firmer, more resilient look. But the proof is in the results, 96% of women saw an improvement in skin’s overall appearance in just four weeks.**

I’ve just recently started using PREVAGE® Anti-aging Daily Serum and am already noticing my skin tone is more even and looks brighter. 

Elizabeth Arden PREVAGE® Anti-aging Daily Serum is available at ElizabethArden.comMacy’s and Nordstrom.

*Bahman, G et al (2009), Factors Contributing to the Facial Aging of Identical Twins.  

**Based on a US home use test on 99 women aged 25-65 after 4 weeks.

It’s Your Turn: Do you plan on trying PREVAGE® Anti-aging Daily Serum to reverse the signs of environmental damage to your skin? Tell me in the comments for a chance to win a $100 VISA gift card.

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This giveaway is open to US Residents age 18 or older (or nineteen (19) years of age or older in Alabama and Nebraska). Winners will be selected via random draw, and will be notified by e-mail. The notification email will come directly from BlogHer via the sweeps@blogher email address. You will have 2 business days to respond; otherwise a new winner will be selected. 

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  • One of my goals this year is to establish a skin care routine! I would love to try Prevage! Thanks for the review! Susan

  • Aimee’s

    I just turned 40 and would love to try this product!

  • I would love to try this product. Thanks for the giveaway!

  • Melissa E.

    This looks like something I would love to try! Thanks for the review.

  • Lisa Dunham

    Closing in on 50, would love to try this product.

  • Cindy Frank

    I would love to try Prevage! Thank you!

  • Lynn

    I use to work for Elizabeth Arden in my 20’s! I’m 44 and I’m glad I use to use her products! You know when a product has been around for many years, it’s a keeper!

  • Kendra

    Almost 41 this product looks great I’m also trying to take better care of my skin!

  • Arlene

    I know I need to start better preventative care and maintenance! I’d love to win!!

  • That Girl

    Sadly, I am at the point that even 40 year old skin sounds great! I will be 52 this summer and even though I have pampered my facial skin over the years… it’s not what it once was. This may be just the property for me!

  • latanya

    yes, I plan on trying it

  • latanya
  • Char

    Being 56..WHEN DID THAT HAPPEN? I’m always on the look out for anti-aging/brightening products. I would love to try Prevage! Thank you!

  • Mami2jcn

    I’m turning 40 this year and I’d love to try PREVAGE® Anti-aging Daily Serum!

  • Mami2jcn


  • Jan

    This 56 year old would love to try it! Thanks for the chance to win!

  • Terry

    Yes, I have noticed more discoloration and need to change my routine

  • Becci

    I am noticing many more wrinkles on my forehead after getting rid of my bangs. I would love to try it so I don’t have to go back to bangs!

  • Kelly D

    Yes, I would like to try PREVAGE to see if it could help my skin look more youthful.

  • Kelly D
  • Elena

    Yes, I am going to try this product. Sounds great!

  • Elena
  • Krista Cannon

    Just turned 44 and I’m starting to focus more on anti-aging skincare. Thanks for the info!

  • Jeannie

    At 43 the lines really want to show. Currently. I don’t use anything but makeup wipes. I do plan on trying Prevage to get some of my glow back.

  • Betsy Barnes

    Yes, I am planning on trying the PREVAGE Anti-aging Daily Serum to reverse the signs of environmental damage to my skin. At 54, I very much need a product like this 🙂

  • Betsy Barnes
  • I’m old enough to start needing to use something like this. Thanks for the lead! I will definitely give this a try.

  • Julie Wood

    I use a daily serum, but not this one! I want to try out the Elizabeth Arden prevage and see how good it works on my skin!

  • Julie Wood
  • I could use this serum and would use it if I had some.

  • I’m using another product you featured, a Neutrogena cream. I also (sporadically) use a Rodan + Fields eye cream and night serum.

    • Awesome Sheila! Do you love it?

  • Amy Mc.

    I am desperate to try this as I am not pleased about the brown spots showing up on my 40 year old face!

  • Rose Ferro

    Yes, I would love to try it

  • Joan Kubes

    I would love to try PREVAGE® Anti-aging Daily Serum. I feel it’s important to take care of my skin.

  • Joan Kubes
  • Jessie C.

    I would like to try PREVAGE Anti-aging Daily Serum for smoother skin.
    tcarolinep at gmail dot com

  • Jessie C.


  • Susan Purvis

    I’m 48 years old and I would love to try this product!

  • I need to get a jumpstart on aging care so I’m not stressed about it in a few years. I neglected my skin in my 20’s, so I’ll take this decade to pamper it!

  • I would love to try something new, my skin has definitely seen better days! Thanks for the chance.

  • Leah B.

    I would love to try this line…I have always heard great things about Elizabeth Arden. I will turn 38 this year and have noticed a huge difference in my skin in the past couple of years due to sun damage.

  • Adding to my shopping list!

  • Kathy O’Gorman

    I love to try new skin care products, and Prevage sounds like my next try!

  • Sarah Hacobs

    I’m on the cusp of 40, and BOY, is it starting to show! I’m already investing in some skin care & would love to try this!

  • Allison

    I’m 36 and this past year my skin has suddenly become sensitive. I wonder if this product would work with my skin. Sounds like heaven and I would love to try it!

  • Maria Hurt

    I love antioxidants! My skin care just had a price increase, so I’ve been eyeing Prevage.


    This product seems to be calling to me. I love Elizabeth Arden cosmetics and think I will try this as well

  • Jenny U

    I just turned 43 and I’ve been looking for an anti aging skincare routine. Thanks for the tip!

    • Glad you like this tip Jenny!

  • Turning 50 this year & hoping it’s not too late to turn back time on my face. Lol!
    Sure would love to give this a try. Tried other products, but really didn’t notice a differance.

  • Nancy I

    I have always been interested in skin care since my 20’s. Now, at the age of 55, I need to find the best anti aging products. I love reading all your recommendations and can’t wait to try Prevage serum! Thanks!!

  • Nicole D

    Yes I plan on trying PREVAGE Anti-aging Daily Serum to reverse the signs of environmental damage to my skin, this would be perfect for me.

  • Nicole D
  • Natalie

    I am already seeing signs of aging so of course I would love to try this product.!!

  • Natalie
  • Kathleen

    I’m always looking for new skin care products but my skin is picky and doesn’t like when I switch things up.

  • Robin

    This sounds very intriguing. I would love to try it!

  • Barbara

    Thank you for the review! Will look into this product.

  • Julia

    Now that I have hit the big 4-0 , I need to start working on my skin. I am looking into this product. Thank for the recommendation.

  • Ashley

    I am looking for a new skincare routine and would love to try this product!

  • tonya

    I’d love to try this!

  • Martha

    Im turning 50 soon >.< but Ive used the Hava Naturals Nourishing Serum for a while now been very satisfied with that serum. But I might try this one out sometime.

  • Hi, I log on to your blogs named “Anti-aging Skincare for Faces Over 40” like every week.
    beautiful http://www.tessielashes.com/

  • Nga Đỗ

    I have read some recipes to make a mask for suntanned skin. They are very easy to make at home. Enjoy a far skin with these mask now!

  • Nga Do

    Thanks for your article!