Real talk. It’s taken me a few years to figure out the best way to share the Nordstrom Anniversary Sale with you. I’ve blogged about my struggle before here and here. Retailers spend a lot of time and money with their marketing departments to create a sense of urgency and FOMO (fear of missing out) around sales like this. But it feels strange for me to point you in the direction of all this ‘stuff’ to buy simply because it’s a ‘good deal’. After all, that type of approach just doesn’t jive with the philosophy behind GYPO and our mission statement.

My lightbulb moment came when I realized that I can approach the sale the exact same way as I do the Style Challenge. If you’re new around here, that means focusing on building a solid foundation of closet staples and then incorporating trends. The entire point of the Style Challenge is to have less stuff and more style. So let me preface this post by saying…

If you do need to update some closet staple pieces, then today’s post is for you. Now is the time to take a look at your closet staples and figure out where the gaps in your closet are or to upgrade to a higher quality item.

Not sure what is considered a closet staple?
Grab my free shopping list of closet staples HERE.

Before we dig in there are three quick things to cover:

WHY IS THIS SALE SUCH A BIG DEAL? Sales happen all the time, right? Why the fuss? Most sales happen at the end of a season when retailers are trying clear out old merchandise. The Nordstrom Anniversary Sale is unique because the items on sale are brand new pieces and particularly focus on upcoming fall trends. Getting such deep discounts on these new pieces is unheard of from any other retailer.
HOW DO YOU GET THE SALE PRICE? Nordstrom releases the sale in waves with Nordstrom cardholders getting early access for a full week before the general public. If you aren’t yet a cardholder you can apply here to take advantage of the sales now before they sell out. The sale will be open to the general public on July 19th.
WHAT ABOUT THE TRENDS? I’ll be sharing my fall trend picks here on the blog next week when the sale is open to everyone. Stay tuned!

Now that we’ve covered the details, let’s jump in to the deals!