Naturally Pretty Everyday Eye Makeup Tutorial

Naturally Pretty Everyday Eye Makeup Tutorial

I couldn’t possibly be more honored or excited to be the IT Cosmetics Blogger of the Month for November.  I love everything that IT Cosmetics stands for – creating clinically proven, innovative beauty products with skin loving ingredients to provide you with serious beauty solutions designed to give you the power to look and feel your most beautiful!

This month, I created a beauty tutorial featured on their Facebook page.  It’s my Naturally Pretty Everyday Eye Makeup featuring some of my favorite IT Cosmetics products.

Here’s an accompanying video tutorial with application techniques.


 Bye Bye Under Eye™ Anti-Aging Concealer

Bye Bye Lid Lines™ Primer

Naturally Pretty Eyeshadow Trio in Pretty in Nudes

Tightline™ Full Lash Length Mascara Primer

Tightline Full Lash Length Black Mascara Primer

Your Brows but Better™ Skinny Pencil

CC+ Lip Serum in Under the Mistletoe

This set makes an awesome stocking stuffer!

It’s Your Turn:  What’s your favorite IT Cosmetics product?  Share it in the comments!


Registration for the Winter/Holiday Style Me Pretty Challenge is open through Thursday.  Sign up now for the lowest rate and get your winter wardrobe shopping list plus 21 days of cozy outfits and dressy holiday party looks.  Get more info and sign up HERE.

Total Brow Transformation

Total Brow Transformation

I have a love/hate relationship with my brows.  For years I hated them.  Starting at the age of 16, I over plucked them, then in my 20’s moved on to over waxing them.   They were too thin, misshapen and just not very flattering.

Tip #1 – STOP the over plucking and waxing!

A few years back, some kind makeup artist on a commercial shoot convinced me to stop the madness.  She did her best to draw on my brows the way nature intended and I couldn’t believe how much better they looked.  Now all I had to do was grow them back out.

Easier said than done.

Tip #2 – Take Biotin daily.

After all of those years of over plucking and over waxing, they wouldn’t grow back.  On my next shoot, I asked the makeup artist what I could do about it.  She recommended taking a Biotin supplement every day…and after a few months, it worked!  My brows grew back better than ever.  My hair is thicker and fuller now too.

Tip #3 – Shape up every couple of months.

I only wax every other month now to get them shaped up and keep them full and natural.  I do my own clean up every couple of days with my tweezers and finally have eyebrows that I love.

Tip #4 – Use a great brow pencil.

Recently I found a product that made me love them even more.  For awhile now, I’ve heard beauty bloggers talk about how great the Your Brows But Better (YBBB) pencil is from IT Cosmetics.  I’m normally not a brow pencil user but I received this as one of the  six pieces in the Your Most Beautiful You anti-aging collection from IT Cosmetics.

It Cosmetics YBBB Universal Brow Power Skinny Pencil

The YBBB Brow Power Skinny Pencil adheres to skin and looks like real hair.  The super fine tip allows you to draw in individual, realistic looking hairs.  It’s universal color also works for all hair colors.  You just use less pressure for lighter hair and more for darker.  The built-in spooly allows for quick and easy brushing out and blending in.

I’m sold and am now a brow pencil devotee.  The ones I used in the past were too thick and harsh.  They didn’t look at all natural.  This one has completely changed my perception and gives me the natural looking, perfectly shaped brows I’ve always wanted.


The Your Most Beautiful You collection also contains some other IT Cosmetics cult favorites including their Bye Bye Under Eye full coverage collagen treatment concealer.  A little bit of this miracle worker goes a very long way!  I was impressed at how much coverage it provided with a light, silky finish.  When applied with the Heavenly Luxe Dual Airbrush Foundation/Concealer brush, also included in the collection, it gave my face an all-over airbrushed look.

It Cosmetics Bye Bye Under Eye Concealer with Collagen & Brush

The collection also contains Hello Light Anti-Aging Creme Luminizer which gives skin a lit from within glow.  It’s infused with peptides, hyaluronic acid, hydrolyzed collagen, silk and Vitamins A, C and E.  The included Heavenly Luxe Pointed Precision Complexion Brush makes application fool proof and applies just the right amount.

It Cosmetics Hello Light Anti-Aging Creme Luminizer with Brush

Finally the collection contains one more product that I’m super excited about – the worldwide launch of IT Cosmetics’ Vitality Lip Flush Hydrating Gloss Stain.  This is lip gloss on a whole new level!  It’s infused with nine ultra-rich lip butters and oils to drench lips with hydration.  It also delivers high shine and a concentrated pigment of color that looks like a gloss but feels more like a lightweight serum.  The gloss contains a stain that never dries your lips out and gives a pretty flush of color that lasts all day.  This is officially my new favorite lip gloss!

The IT Cosmetics Your Most Beautiful You Collection is available July 13th on QVC and at

Getting my pretty on with Monday Mingle

Makeup Monday | IT Cosmetics Review

Makeup Monday | IT Cosmetics Review

Confession time:  I wear makeup to the gym.

Maybe that makes me vain, I don’t know.  I could go on and on about the reasons why…to cover my birthmark, to absorb sweat (ha!  that’s a good one), to not scare other people.  But I won’t. Whatever the reasons, I just do it.  It makes me feel better to face the day with even skin tone and just a hint of color.

I was recently sent the Hello Beautiful 5-piece Anti-Aging Color Collection from IT Cosmetics.  IT stands for Innovative Technology.  If you aren’t familiar with this brand, their founder, Jamie Kern suffered from problematic skin conditions which prompted her to start her own cosmetics line.  Working alongside plastic surgeons, she developed a line loaded with healthy ingredients like Vitamins A, C, and E, Biotin, Anti-oxidants and Hyaluronic Acid to name a few.

IT Cosmetics Hello Beautiful Anti-Aging Color Collection

This kit contains their Celebration Foundation, Tightline Full Lash Length Mascara Primer, Hello Lashes 5-in-1 Mascara, Vitality Flush 4-in-1 Reviver Lip and Cheek Stain Stick and the Heavenly Luxe Buffing Airbrush Foundation Brush.

I quickly dubbed this kit my “yoga makeup”.  The first time I tried it was when I was rushing out the door to yoga class.  With only a few minutes to spare for applying a little bit of makeup, I suspected this kit might be perfect.  It had just the right light makeup elements – something to even my skin tone, enhance my eyes and give me just a subtle hint of color.

You can see my full review in this video.

To my delight, the Celebration Foundation provided great coverage, yet was lightweight enough for a workout.  And the Heavenly Luxe Airbrush Foundation Brush definitely lives up to it’s name.  It gave my skin a great airbrushed quality.

Next up, I applied the Tightline Full Lash Length Mascara Primer.  I’ve never tried tight lining my eyes before but I’m now a huge fan. This product has a slim wand to get super close to the base of your lash line and can be used on upper and lower lashes.  It creates an eye lining effect without using up eye lid space

How to Tight Line Eyes

After that I applied the Hello Lashes 5-in-1 Mascara.  OK, I’m super picky about mascara.  It has to provide lengthening and thickening without clumping.  This mascara fits the bill in every way and has quickly become my new favorite.  It comes with a patented Lash Ball Detailer tip to give more volume and lift to lashes.  I don’t even need to use my lash curler with this!

Finally, I finished off the look with a bit of color.  The Vitality Flush 4-in-1 Reviver Lip and Cheek Stain Stick provides a pretty flush of natural color that hydrates.  I dotted a bit on the apples of my cheeks and patted it in with my fingers, then applied a wash of color to my lips.  It gives me the prettiest natural pink lips.

When I got home from the gym and washed my face, I was amazed at how hydrated the foundation left my skin.  Because my skin tends to be drier, my normal makeup routine has always included a liquid foundation.  I thought powders were off-limits.  This product has convinced me otherwise.

The Bottom Line:  This kit is a great stand-alone light makeup look.  It would also work great to as a base for day or night looks as well.  I love all of the healthy skin ingredients.

Available for One Day Only!

This kit is available at a special price today, Monday, March 18th only on QVC.  The Hello Beautiful 5-piece Anti-Aging Color Collection would normally retail at $155 but today only it’s just $54.96!   Be sure to check it out at HERE or at

It’s Your Turn:  Do you wear makeup to the gym too?  What’s your favorite light makeup routine?

March Giveaway

Have you entered my March group giveaway yet?  There’s $300 in prizes up for grabs.

Pick any of the easy ways to enter below!

a Rafflecopter giveaway
Getting my pretty on with Monday Mingle

I was provided with a free product for review however all opinions are my own.